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Innovation & Category Strategy
From consumer insight to launch-ready concepts. Define where your category can grow — and build the product pipeline that gets you there.
Aseptic RTD · Nutrition & Food Innovation — Switzerland
Tuning technology and nutrition science into superior products.
Brügger & Associati is the independent consulting practice of Juan Carlos Brügger — more than 20 years of global R&D leadership, with deep expertise in aseptic technology and processing for ready-to-drink products, alongside broad hands-on experience with dairy and plant-based powders. From formulation and equipment selection to industrial scale-up, including work with global suppliers such as Tetra Pak and GEA.
Juan Carlos Brügger
Bern, Switzerland · Consulting in English, German, Spanish and Portuguese
Chemical engineer by training, global R&D leader by practice — now advising food & nutrition companies on aseptic RTD innovation, technology and organisation.
20+
years of global R&D and operations leadership
20+
markets reached by launches he has led
2
international innovation awards
4
languages, 3 continents of delivery
Services
Where I help
Practical, hands-on support for food and nutrition companies — from multinational category strategy to the first factory start-up.
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Product Development
Formulation and development for dairy, plant-based, probiotic and affordable nutrition products — balancing nutrition science, taste, cost and local relevance.
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Aseptic RTD Technology & Processing
Specialist support for ready-to-drink products across aseptic process design, technology selection, industrialisation and scale-up — with experience working alongside global equipment suppliers including Tetra Pak and GEA.
Explore aseptic services →04
R&D Organisation & Leadership
Building high-performing R&D teams — structures, capabilities and leadership practices that turn innovation plans into launched products.
Find your fit
What are you trying to solve?
Start with the challenge in front of you. Each need maps directly to the expertise that can move it forward.
Develop or reformulate an RTD product
Product Development
Translate consumer and nutrition goals into a robust dairy, plant-based or other ready-to-drink product designed for aseptic processing.
Discuss this challengeSelect an aseptic process or technology
Aseptic RTD Technology & Processing
Evaluate process needs, equipment choices and supplier solutions with practical experience of Tetra Pak and GEA technologies.
Discuss this challengeMove from pilot to factory scale
Industrialisation & Start-up
Connect formulation, process parameters, factory readiness and cross-functional execution for a confident scale-up and start-up.
Discuss this challengeBuild a stronger innovation pipeline
Innovation & Category Strategy
Turn consumer opportunities into focused concepts, development priorities and a practical route toward launch.
Discuss this challengeStrengthen R&D delivery
R&D Organisation & Leadership
Clarify structures, capabilities and ways of working so teams can make decisions and deliver innovation more effectively.
Discuss this challengeAlign product, process and partners
End-to-end Project Leadership
Bring technical teams, operations and equipment suppliers together around shared decisions from concept through implementation.
Discuss this challengeApproach
How I work
Two decades of leading international R&D taught one lesson: great products happen when insight, science and people pull in the same direction.
Start from the consumer
Every engagement begins with the people who will buy, use and love the product — their realities, budgets and tastes.
Grounded in science
Nutrition and food-technology decisions based on evidence and manufacturing reality, not fashion.
Built with your team
Working alongside your people, transferring capability rather than creating dependency.
What others observe
How colleagues describe the work
Taken from Juan Carlos' most recent professional reference, issued in Switzerland in 2026.
“He had a wealth of specific ideas for improvements and was proactive and creative when working on innovation and reform.”
“He adopted a collaborative style of leadership… keen to promote the potential of his staff.”
“When faced with challenging situations, he adapted easily to circumstantial changes and remained commendably calm and assured.”
About
A career built across three continents
Chemical engineering, Universidad de Los Andes (summa cum laude) · IMD Future Leaders
Juan Carlos spent more than twenty years in research, development and operations for a leading global food company — working from Switzerland, Brazil and the United States across dairy, plant-based, ready-to-drink and affordable nutrition.
He has led global categories, delivered international launches reaching more than twenty markets, directed capital projects from greenfield design to start-up, and twice received international innovation awards. Along the way he built and led multicultural teams of scientists, engineers and project managers.
Today he brings that experience to clients as an independent advisor — working in English, German, Spanish and Portuguese, on site or remote.
DairyPlant-basedProbioticsAffordable nutritionAseptic processingSpray dryingAgglomerationCapital projectsConsumer insightsSustainability
Let's talk about your next product.
Whether you are shaping a new category, scaling production or strengthening your R&D organisation — a first conversation costs nothing.
Brügger & Associati · Bern area, Switzerland